Honestly, it's not really all that shocking. People LOVE social media, that's just the way it is. Plus, having a social is practically required in this day and age for any business, big or small to advertise and get the word out. Sure, Facebook/Meta is shady and untrustworthy, but we are far beyond the point of trusting companies anymore. People are willing to be part of the social universe in any way in order to stay informed and relevant. I mean, how many terrible things has Facebook done with user data? Yet, the layman/woman will still use the platform since it's just so popular. I don't use Facebook at all, but if I want to sell something quickly, where am I going? Facebook Marketplace.

Finally, there's Elon. People were happy with twitter and Elon just had to blow it up in order to feed his ego. That turned off advertisers and influencers (the people making the engaging content) and therefore, anybody following that content subsequently moved on to the next thing. It's insane but in making such a mess of things, Elon pretty much convinced people that threads was the better alternative.

Social Media isn't just another part of the internet anymore, it effectively is the internet. Even forum and link-aggregation sites are leaning more into the practices of social media since it is all-encompassing in the modern world. I don't blame those 100 million people for switching to threads, what else was gonna happen?