Having worked both environments I find it very difficult to say they are both the same. It might be possible to equally radicalise the store worker (we're certainly seeing success and growth in this where I am) but in terms of which one is easier? From experience it is massively easier to radicalise the workers on the manufacturing line or the workers doing heavier labour.
Understanding that one is easier than the other and acknowledging it plays a material role in what has happened in the material core as a result of exporting those jobs to the periphery is still important and valid.
Luckily I think some of this is sorting itself out as the people who know how to organize get frustrated and join better orgs.
My experience is not that people do not know how to organise but that it is a lot of work, and the reason so many of them are marxists is that they do too much work for capitalism and are so so tired as a result. The problem is that we need many more full-time organisers, or full-time revolutionaries as Lenin would have said. It takes a very unique kind of person to both work for capitalists and also entirely sacrifice the remainder of their time and energy for organising on top of their work for capitalists. In many cases this is a person that enjoys organising as well, which is a rare gem of a trait that exists in a very small number of people.