Proletarianization is coming for service workers just like everyone else. There is nothing more agitating about running a forklift vs. making coffee. The key is for workers to see that management doesn't think of them as people, is fucking them over personally, and that unified direct action can win against management.
We're seeing trends that increase all of this. The myth of the American Dream is laid bare, infinite land speculation for the majority is gone. Real wages deflating, workforce shrinking, no sense that hard work or following "the plan" will ensure healthcare, housing, and retirement. Vague anti-capitalism is trendy among younger people and as they age - and stall out - they start to take organizing seriously if you show them the blueprint.
If anything, I would say that the population, particularly people under 40, is ripe for radicalization but socialists are far too quiet and incompetent, unable to grow because they are not strategic or serious in their work. What we really need is people that seriously build socialist programs that can grow orgs without sacrificing quality of theory. Be among the people, agitate by identifying community needs and building to meet them, build lists, raise funds, recruit members into a training program, build connections with other orgs by being present at events and talking to them, etc etc. I am in awe of how many people in so many orgs just kinda fumble around without identifying goals or a strategy or even having a half-decent reading group. Luckily I think some of this is sorting itself out as the people who know how to organize get frustrated and join better orgs.