I've seen it discussed before and worked with one guy who had a bro dozer. It's all about image. They complain about high gas prices and expensive repairs, but make any suggestions about downsizing their truck and all of a sudden they defend the truck as a way of life or say the noise is "raw power" or talk about how they'll someday tow something with it to see what it can do.

They put up with the difficulties in order to look cool.

Does it do truck stuff?

It's gotta be paid off at that age, so maybe it's a cheaper thing to have that also does what you need out of a vehicle.