XMPP died because of competition. Everyone is forgetting everyone said Google was losing the chat wars with Apple and that's why Google repeatedly released new systems. Google left XMPP and that isn't why XMPP failed. It failed because virtually everyone had either an Apple account or Android account. So they all had a chat account already. They "destroyed" XMPP the same way Blackberry hurt XMPP at the time as well. XMPP would be just as relevant if Google never federated with it.
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