I was the first person I knew who cut the cord because Comcast was so obnoxious. They made a deal with my landlord so we could only use Comcast and then they charged $30 more a month than the apartment complex across the way. The FCC (or whichever regulator it was) made that illegal at some point. But competitors slow-walked competing for years. I’m sure it was a backroom deal since AT&T had similar deals with other buildings.

I still needed internet so I angrily paid for that but I sailed the high seas for years just to avoid giving Comcast one extra nickel more than was necessary.