Uncured bacon doesn't exist. It's a lie. Uncured bacon is cured with celery nitrates and nitrites instead of synthetic nitrates and nitrites. It is all cured bacon.

And that's fine. If people want a more naturally cured bacon that tastes worse and has zero health benefits, and costs more, calling it "uncured" is still deceptive. It's also crowding out the actual bacon market on the low end.