Some are, some aren't. Just like how some large corporations do things way more ethically than others. It's wrong to say that Valve is as evil as Eli Lilly because the former cares much more about consumers, and the latter cares way more about margins. Within my local community, I've seen a much higher proportion of businesses that try their best to serve their community, but just like every other business, a good portion just does not care. My theory is that most communities are similar, so mom and pops get a much better rep than large companies.