BINGO.
People buy Apple products because they:
- are of excellent build quality,
- have significantly better security and privacy protections than competing products, and
- provide a superior overall user experience compared to the competition.
User experience is something that must be experienced to be truly appreciated and is not something that can be easily quantified with a number on a spec sheet. Specifications alone don’t tell the whole story and don’t indicate what truly matters the most: how good the overall user experience is. This is something that people who are hopelessly fixated on specifications have a really hard time understanding.