Yep, about the only things that don't transfer (in my experience, anyway) are files in your phone's memory—the transfer is usually wireless, so it's understandable—and apps not available on the Play Store—also understandable; the apps "sync" by literally redownloading all the apps from the Play Store (which is honestly for the best; it'll download the best optimized version of the app available for your new phone as opposed to one optimized for your old phone).