How do they tell you things? What do they like to talk about? A lot of right-wingers like history, so if you tell them in a narrative structure an event that happened that they can go look up, it makes sense that way. Some people like human interest stories how how people relate to each other. Some people are youtube junkies. Some people want peer-reviewed research. You have to start from what they're interested in. Tell them something they didn't know about something they care about.
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