the multiverse they’re selling

Oh they do be selling it that's for sure. I haven't checked in to Spider Man since Enter the Spiderverse, which I thought was really cool. Marvel I didn't even like the style of the first movies, but I felt obligated to see them since I was technically part of what is now "nerd culture," and I think a lot of us felt the same obligation to see them for nerd cred. Now they've just commodified it to shit and milking every drop they can out of it.