Apple did https://www.macrumors.com/2023/11/08/8gb-ram-m3-macbook-pro-like-16-gb-pc/
It's not directly mentioned in this conversation, but the excuse as to why they put such a pathetic amount of RAM in the laptop is that "Macs use it more efficiently"
edit: The quote is "Actually, 8GB on an M3 MacBook Pro is probably analogous to 16GB on other systems. We just happen to be able to use it much more efficiently."