Smart cookie undersells it dramatically. Taylor Swift is a marketing and possibly a financial genius who has locked herself into the collective consciousness of the country. I used to try to not listen to her music at all, but my daughter and wife absolutely love her, so it's all I get to listen to around them. She's had virtually 0 truly bad press surrounding her. You don't have to like her music, but you have to respect her ability to sell her image and music.
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