The level of the NFT craze was kind of wild though. I remember watching this Hot Ones interview with Mila Kunis where she mentioned "connecting with the audience through NFTs" and "the audience owns the art to the show".

https://youtu.be/NAeOzDhL6tc?t=1m55s

At the time I remember thinking that I don't really understand how that would work in practice or what value NFTs really bring to this situation. I just assumed I didn't understand. Turns out...nobody did. It's just a bunch of bullshit.