The ol' switcheroo-to-boost-youtube-premium-subscribers-to-make-it-look-good-to-shareholders trick.

I had a google play music subscription. They bundled it into YouTube, dumped the play music app, and it's equivalent on the YouTube platform is garbage, never understanding that hey, sometimes people don't have a data connection and failing to load even the songs in my phone.

I considered dropping it then and going over to Spotify then, this price hike might be what finally does it.