213,313,508 eligible voters in 2008, 131,407,000 voted, 95% of black voters for Obama, 59,948,323 went to McCain (a supermajority of them white) even after eight years of George Bush, when polled conservatives policies are highly unpopular with a supermajority of the population (whites included)
Race, demographics, and cultural identity have far more valence on the outcome of elections than ideological commitments, especially in a country with such poor political education