Oh shoot thought you replied to my comment, can't trace lines well I guess.
I was looking into it a bit and the whole thing seems scummy. Yes it sets requirements that are hand wavey good for your engine. But it also seems to force gas stations into using only a handful of vendors so they get that sticker. It's endorsed by the big automakers but they also endorse the regular fuel standards. I wonder who is paying top tier LLC for the sticker and all their marketing?