Me personally, I didn't mind ads back in the day when they weren't so annoying. But somehow YouTube + content creators made ads so annoying at some point that I started to use ad blocker and sponsor skipper.

My theory is that by becoming so aggressive with ads , YouTube income / video actuallly decreased due to people getting fed up with ads and getting ad blockers. Now they go even more aggressive so people will start to look for alternatives.

It'll be interesting to see following development.