That reminds me of this SMBC comic: https://www.smbc-comics.com/comic/artificial-incompetence

Removing the Like button means you can't be Ratio'd anymore, even compared to the comments of your detractors. That means vile, unpopular opinions will no longer be identifiable by the lack of likes. They get to stand on equal footing with popular opinions, with the average person none the wiser. Also, advertisements take one more step to being indistinguishable from organic posts.

Homogenizing content on Twitter supports Musk's two two main allies (or people he wishes were his ally): advertisers and fascists.

I've been thinking exactly the same thing. Facebook, Twitter and Reddit. Each of them a complete shit show of disinformation and censorship. Blogs and personal web sites are pretty much dead. It's getting harder and harder for anyone without buckets of money to stand on equal ground.

There are people that benefit from Twitter sinking (foreign governments, the US government, Twitter’s Saudi investor), so this has been my theory as well. I don’t think it’s a scenario where he’s aware though. I think he’s a useful idiot that can be manipulated.

I think initially, he just wanted to do his duty as a right-wing reactionary and use his influence to shame Twitter for deplatforming white supremacists, likely having heard that Truth Social was eying up a plot next to every other dead social network that pandered to fascists.

But like every other figurehead of that crowd, below the bluster and bravado lies a very tiny dick and his preferred method of wearing shorts in the shower is spending millions of dollars in an effort to convince everyone he is the smartest man in the world.

So pretentious screeds about "free speech absolutism" quickly turned into self-aggrandizing posts about how he could do it better and before he even got a chance to call someone a pedo, he'd accidentally made some comments about buying Twitter that he was legally obligated to follow through on.

He tried to squirm out of it for a while, muttering about bots and whatnots, but it seems his lawyers informed him that yes, he had also bragged away his opportunity to back out and he was going to have to follow through.

And so a couple of months later, he walked into a mostly empty office with 4 goals in mind.

First, he needed to get far-right propaganda back on track. Too many people had started to see through the "we're not neo-nazis we just have the opinions, goals and pundits", plausible deniability schtick and the far-right funnel just wasn't flowing how it used to before all the domestic terrorism.

That kicked off a flurry of actions like unbanning mentally ill hip-hop artists, internationally embarrassing politicians and pseudo-intellectuals who'd spent decades striving to achieve mediocrity before they said something bigoted and were immediately placed on a pedestal.

Second, he needed to self-soothe after doing something so stupid in front of so many people. $44 billion dollars down the drain! That's not what the smartest man in the world would do! Especially not if money was the only thing that made him noteworthy in the first place.

So he marched around unplugging things and pretending he knew what he was talking about and wasn't just lifting key phrases from more intelligent people like a celebrity parrot.

It was an unconvincing show for anyone in the industry who quickly realised he barely had a junior-level understanding of a single moving part, let alone the hundreds that keep a site like Twitter online.

Third, he needed to claw back every penny he could, carefully balancing things like "gleefully firing all the heartbroken staff" with other important business like "indulging his teenage edgelord".

But each new idea is even more dogshit than the last. He bought a sinking ship and he's trying to bail out the water with every piece of cutlery in the kitchen. It's only a matter of time before the office supplies turn up on ebay.

And fourth and, probably most importantly: "Are there any women in this place worth manipulating into prostitution? I need everybody back in the office tomorrow for a face to face"

Never attribute to malice that which is adequately explained by stupidity.

I think he knows it is a money pit that will never be profitable so is intentionally trying to kill it. It will never make him money only cost him money. He can't just shut it down without seriously damaging what credibility he has left. Seriously, what are his options to stop this 'money leak?'

No, he's just incompetent. At his other companies he has handlers, at Twitter he doesn't

I mean there's communication between Musk and right wing figures before the sale about driving all the blue checks off and devaluating the company which we know about because the messages and communications were released in the court battle

Destroying Twitter was always his goal. He really thought the "blue checks" were some cabal of liberal elites that Twitter facilitated so they could suppress the speech of others, and day one his whole purpose was to break that imagined control.

The only reason why I'm not so keen on the conspiracy, is that it doesn't make sense to me that someone so wealthy would have to stake this destruction on his own reputation and take collateral losses on his other business if he was being machiavellian about it. He could tell his puppet CEO to take all those destructive measures and still maintain his tech genius image. It just seems more like a wild ego thing.

But the people who funded his acquisition, this obvious hare-brained idea, maybe they were aiming for its destruction. They should have known that he was paying far more than the website was worth and that its income would never repay it.