How will enjoying the internet look like in the future? Lots of things we took for granted clearly weren't, and now we're used to a kind of internet that might just not be sustainable.

I guess things aren't looking too good.

Question is what do you do then? First, you try to reach profitability. Get out of the red by milking users and reducing costs, but there is little chance to get that really sweet ROI that you dreamt of in the last decade. What do you do next? My guess is that we will see some websites change ownership into some shadier hands in the next years. The personal data collected could still be worth something after all.

Adding to what you said about interest rates: We're at the end of a long period of cheap borrowing (very low interest rates) during which overvalued assets were used as collateral to secure loans for investments. These propped-up assets are beginning to drop to their true (intrinsic) values. In other words, speculation and irresponsible practices were propping up a house of cards that's starting to collapse, and now investors are scrambling to cash in or cut losses wherever they can. So they're deciding that time has run out for online platforms that promised to grow but still haven't hit their numbers/monetization goals.

tl;dr: Infinite money glitch got patched (because it was wreaking all sorts of financial havoc) and now investors need to end life-support for risky/unprofitable investments.

Same thing is happening to streaming services

The internet was far more enjoyable 20 years ago, so if content goes back to being user hosted instead of corporation hosted I'll be happy.