We've been watching an old TV series called "One Step Beyond." I actually like the Alcoa ad that runs ahead of the program. It's written specifically for the program and runs as an introduction. They use "One Step Beyond" as a phrase highlighting their ability to innovate and in contrast to the "One Step Beyond" our normal existence as portrayed by the upcoming episode.

I know I'll tire of it eventually, but for now I'm enjoying it much the same way I enjoy listening to a piece of music multiple times or rereading a good book.