▲ 7 ▼ Twitter's new CEO told staffers they need to use 'hand-to-hand combat' to convince advertisers to come back, report says (www.businessinsider.com) submitted 3 years ago by trashhalo@beehaw.org to c/technology@beehaw.org 22 comments fedilink hide all child comments Linda Yaccarino said staff must deploy "hand-to-hand combat' to win back advertisers, per the FT. The Twitter CEO's remarks follow the NYT's report that Twitter ad sales have fallen 59% in a year. Some brands have been ensuring their ads don't appear next to Elon Musk's tweets, per the NYT.
[–] twilightmeow@beehaw.org 6 points 3 years ago (1 child) buy ads on a platform that forces a login to just view tweets? That's some sudden change most people aren't prepared for. in my opinion many will stop going; how are they going to make this profitable? permalink fedilink source hideshow 2 child comments replies: [–] Liempong_pagong@beehaw.org 1 point 3 years ago Do twitter bots have to pay subscription also? permalink fedilink source parent
[–] Liempong_pagong@beehaw.org 1 point 3 years ago Do twitter bots have to pay subscription also? permalink fedilink source parent