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Outrage after airport self-service checkout asks for 18% tip (www.the-independent.com)
submitted 10 hours ago by to c/nottheonion@lemmy.world
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[–] 1 point 4 hours ago (2 children)

The reason is persists is because no one believes that any company would do this without a reason. Altruism just isn't a realistic motivation for this many publicly traded companies, so what do they get out of it? I don't believe for a second that they aren't somehow making money off of this. Otherwise it would've died out long ago.

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  • [–] 2 points 3 hours ago*

    Its marketing. It allows them to generate "goodwill," which is an intangible asset that companies actually list on their balance sheets.

    They get to crow about "donating to charity" while spending $0 dollars, and the only operational cost is an annoying menu prompt and a separate account at the bank for the donations.

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