I'm gonna have to disagree with you on that.
As someone that spent 15 years in the Nielsens Homescan Consumer Shopping survey (rebranded as National Consumer Panel) the power IS in the hands of the consumer.. Hence the huge industry effort on determining what advertising does and does not work.
In that survey, one would scan ALL purchases and send in the data weekly and the company would then send questionnaires on WHY one buys an item and what, if any, commercials they see (in print, radio or TV - then later online) and if the ads were memorable.
As I was answering the questionnaires, I was also noting how they framed the questions, and what assumptions they made in the pre-selected answers we were to use. (..you'd be astonished by the assumptions that are made about the public..)
The fact that panel members didn't even have the ability to use their own words to say what they did or didn't like about their purchases or the businesses and instead it was about feelings.. that right there told me that emotional manipulation was/is the main leverage point used by advertisers and corporations.
The consumers have ALL the power in the equation, as all a consumer has to do is say "no".. the level of manipulation that industry has to go to - and the surveying and the depths to which people are plumbed and pumped for info - is more about maintaining customers through deception than it is about keeping them by creating high quality goods and services.
Used shit is the way to go.. or better yet, be the cultural change yourself and jettison the old media. For sure I did by cutting the cable TV in 1999, ...and we haven't looked back.
