I also think some outreach is important, especially if they can get that through memes instead of paying Facebook/Google.

Having more people using Firefox instead of Google chrome is a good thing. If nothing else, websites will have more of an incentive to make sure websites work on non-chromium browsers.

And hey, if a few of those new users donate to the project, they can be less reliant on Google and sponsored content

I like Vivaldi, but in my experience, LibreWolf is even better at blocking some of the worst ads.

And libre wolf!

Waterfox didn't come out of thin air, though. It still needs Firefox to provide an updated browser code so they can do their changes. I doubt they could handle a full browser standalone on their own.