This week, the Democratic Congressional Campaign Committee, the official campaign arm of House Democrats, has begun running an ad in South Carolina for Nancy Lacore, the Democratic nominee in South Carolina’s 1st Congressional District. The ad appears to be the first instance of the high-level Democratic organization running an ad targeting transgender people.

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What’s more alarming for transgender people, however, is that the DCCC is behind the ad. Whereas a candidate’s political ad is the candidate’s choice, an ad paid for by the DCCC is the Democratic Party’s choice. That makes this ad the first known instance of the party itself choosing anti-transgender messaging to win an election, a notable development for those watching for signs that explicitly anti-transgender positions, once rare in the Democratic Party, might be gaining steam across the party as a whole.

Democrats are officially embracing transphobia as their campaign.