Unfortunately its a matter of media visibility. There are a lot of people reading Facebook/Instagram/Whatsapp/Threads and they vote. We have compulsory voting in Australia so Meta has potential to expose a lot of voters to pro-fossil-fuel propaganda without any alternative voices.
Another media example - the Australian TV Channel 7 (one of three commercial TV networks - 7, 9 and 10) is now part-owned by Australia's richest person, heir to the Hancock mining empire, who doesn't believe in climate change.. I would rather organizations not give them any money, but also I want people exposed to alternative perspectives instead of pro-mining-billionaire propaganda. They've been pushing anti-renewable crap as "news and current affairs" on Channel 7.