I feel the same about SEO stuff. Stuff that's designed to attract peoples attention doesn't just not work on me, it often repels me. Some of it actively irritates me. Some of it I can't even stand to look at.
Sometimes if you have a monopoly, you don't need to advertise. I lived in a town that had only 1 dry cleaners. So my dry clean only clothes went to them. They run no ads, have no social media presence, and just relies on the fact that all the locals know the one dry cleaners that has been there since 1970 and all the newcomers that Googled "dry cleaner near me", it's them and one 3 hours drive away, and no-one is making a 6 hour round trip for a 2 piece suit for a job interview. Now, they definitely had the money to afford advertising, because the previous owner did run local ads. But the Chinese couple that bought the business stopped running them immediately. I asked them about it and they said "We stopped paying and business is still the same".
Now, if they retire and their shitty {富二代|Fù èr dài} kid takes over, I'm sure it'll be different.