I don't like it. I can imagine an autistic person who is less susceptible to a car advertisement about how cool you look driving it still being interested when they say it's the 2nd safest car with the 1st most fuel efficiency.

Then a lot of modern marketing isn't really introducing you to the idea of McDonald's, but more about giving you a couple seconds to think about McDonald's. Therefore next time that market sector is hungry, a larger (perhaps 0.3%) section of the fluid dynamic movement of people going out to eat will choose it over Wendy's this time. In that sense, an investor meeting where they admit that customers don't have any discretionary money left is as much advertising as a brand account commenting on a tiktok