Source:
https://abcnews.com/US/wisconsin-man-dies-after-inhaler-cost-jumps-500/story?id=118422131

I'm reminded of seeing a bunch of Advair ads in magazines. (Older man using a bubble stick with older women and young girl; "More bubbles by Grandpa, more air by Advair.") And this sort of pitch is everywhere in pharmaceutical ads. The ethos of "This is the life you'll be able to live if you only buy our product", but it's not just a superficially deniable illusion like most advertised consumption, but an actual reality for people that need the inelastic good of the pharmaceuticals. The implicit assertion is "We have our hand on the lever of your life" and "You depend on us for your ability to live".

Direct-to-consumer pharmaceutical advertising is one of the most uniquely fucked up things about this country. Intellectual property enforcement on lifesaving medicines is social murder.

Four Thieves did a couple high-impact DIY guides; I wonder if someone else has done one for inhalers.