Honestly someone should have just whooped Zucks ass and shut down Facebook entirely. It’s whole original premise was scummy and if only got worse. There was data at the time showing how bad it was. The roll out to various colleges was happening at the same time as a nationwide student health and wellness survey. Mental health dropped significantly whenever access was opened to a college.

Smartphones weren’t really all that popular until 2007, and none of the ones before the iPhone 3G or like the Blackberry’s could really run Facebook all that well. The iPhone never really blew up to the level it’s at now until the 4 arguably, which didn’t come out until 2010 or 2011 (think it was 2010). Facebook had already been pretty infected before then.