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You may notice this the next time you're at a McDonald's drive-thru (www.usatoday.com)
submitted 1 day ago by to c/technology@lemmy.world
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The fast-food giant said during the company’s Investor Day presentation Sept. 23 that it is launching the McDonald’s Media Network, a new advertising business that will allow other companies to place ads across McDonald’s digital platforms and restaurant screens.

McDonald’s began testing the idea in August 2026 at 450 company-owned U.S. restaurants, the chain said during the presentation. This does not include franchisees which are independently owned and operated.

The pilot features advertising from other companies on digital drive-thru menu boards after customers place their orders.

Between this, dynamic pricing, and the god awful food and service, there is no reason to keep eating this trash.

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[–] 10 points 1 day ago (3 children)

McDonald must be panicking a little bit after recent financial reports. They have lost a lot of business from their consumers buying something 'cheap and quick'.

I'm usually not going to spend $15-$20 on a McValueless meal when I can go somewhere else for that price. Let's not forget the everyday struggle McDonalds employees have when it comes to putting your entire meal and sauces in the bag at the drive through. Don't drive away and come back to tell them or you will have a manager interrogating you as if you're trying to steal some gourmet shit.

How about you train your employees better or take your job less serious because you're just another disposable employee to McDonald’s. This situation definitely didn't happen to me the last time I went there. I'm not salty about trusting McDonald's is competent enough to give me what I pay for without having to argue about it.

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  • [–] 5 points 20 hours ago (1 child)

    This is desperation as much as saying water is wet. Fast food has exceeded it's peak and is crumbling. People aren't getting excited for fillers; and this goes to a lot of things like frozen food. I'm not sure what exactly is being used as a filler that makes pretty much everything taste and feel like putting a bar of soap in your mouth, but that will lead to their downfall. And it's not me; everything tastes great whenever I'm overseas... even the McDonalds.

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  • [–] [S] 8 points 22 hours ago

    The fact that McDonald's is struggling is a symptom of the K-shaped economy. Let's be real, McDonald's is where the poors and middle class eat. If the poors and the middle class are doing worse financially, McDonald's is a discretionary expense that is going to get cut. If McDonald's wants to survive, they better figure out some new products and markets to expand into where people have disposable income to spend.

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