159
You may notice this the next time you're at a McDonald's drive-thru (www.usatoday.com)
submitted 1 day ago by to c/technology@lemmy.world
65 comments fedilink hide all child comments
 

The fast-food giant said during the company’s Investor Day presentation Sept. 23 that it is launching the McDonald’s Media Network, a new advertising business that will allow other companies to place ads across McDonald’s digital platforms and restaurant screens.

McDonald’s began testing the idea in August 2026 at 450 company-owned U.S. restaurants, the chain said during the presentation. This does not include franchisees which are independently owned and operated.

The pilot features advertising from other companies on digital drive-thru menu boards after customers place their orders.

Between this, dynamic pricing, and the god awful food and service, there is no reason to keep eating this trash.

you are viewing a single comment's thread
view the rest of the comments
[–] 4 points 11 hours ago

This is desperation as much as saying water is wet. Fast food has exceeded it's peak and is crumbling. People aren't getting excited for fillers; and this goes to a lot of things like frozen food. I'm not sure what exactly is being used as a filler that makes pretty much everything taste and feel like putting a bar of soap in your mouth, but that will lead to their downfall. And it's not me; everything tastes great whenever I'm overseas... even the McDonalds.

  • permalink
  • fedilink
  • source
  • parent