Heat pumps twice as efficient as fossil fuel systems in cold weather, study finds
(www.theguardian.com)
but assuming they’re saying that it’s saying that $0.63 worth of natural gas gives you the equivalent thermal output of 1kWh
Correct (although $0.063), and interesting to see you seem unfamiliar with this, this is the standard way of listing energy prices in Europe, it's not just that site. That site was just my first hit when I looked up Canadian energy prices. It's the low heat value and it's determined by the energy in a fuel if not allowed to condense (which is the relevant value for a traditional furnace, if you have a more modern condensing furnace you take the high heat value) and it makes it relatively easy to compare different sources of energy.
Canada is huge, and some of that landmass is in the Arctic circle.
What people never realise is that being far up in arctic climates doesn't only impair an SCOP. Yeah the lowest temps are very cold, but that means temporarily bad COPs. An SCOP is made up of the whole heating period though, which in colder climates is longer, so in turn you have several months more of the time where heat pumps are extremely viable with temporary COPs above 5 or 6 saving loads of energy. The real problem is if your lowest temps are so low that a heat pump will stop working entirely, in which case you get a hybrid system or just leave your old furnace in as backup, which is even better for your SCOP because you omit the month(s) with the worst COP and only use the heat pump when it's most viable. Let's say you live in Tuktoyaktuk and heating period is basically all year, then you have your furnace on for 3-4 months but you're saving massive amounts of energy with your heat pump in the other 8-9 months of the year.
touching on the nuances of the word “efficiency”
I actually tend to avoid using that term for heat pumps anyway, as it's not really correct in terms of physics. What makes heat pumps so viable is a coefficient of performance, their actual electrical efficiency isn't all that good at 50-60%, but it's also kinda irrelevant. It's sometimes easier to just call it efficiency, but like you say, once you go into the nitty gritty it falls apart.