and yet, despite all the 'genius' of our political consultant class, they can't seem to understand that. because they are so blinded by 'social issues', at least in the USA.
and when candidates focus on economic issues and less on social ones... they do way better at the polls and have better approval ratings... especially when their policies make a positive and visible economic impact...
but then again, in USA at least, our political class is so totally detached from economic reality of the voter, so i suppose it's inevitable, really.