God what a life these people must have when fast food packaging is something they actually care about enough to do something about (however minimal the effort to tag Wendy's in their complaint tweet actually is). I can't imagine giving a shit about what the package my fast "food" slop comes in looks like. What kind of hog puts any mental energy into even thinking "huh the burger wrapper I'm going to throw away in 5 minutes looks slightly different and this upsets me"

I know it's probably just marketing buzz, at least that's what I'll tell myself