it occurs to me that marketing materials create a false equivalence between streaming views and movie tickets.

like, back when going to the movies was the standard, i watched some junk for sure, but the stakes were higher. i would commit to watching certain movies no matter what anyone said, but people's opinions and reviews did matter for the majority of movies. if something was talked about as great by many, i would see it. or i would later rent it.

nowadays, i watch all kinds of shit that sucks, just because I'm bored and the cost is just my own time. and maybe im just waiting for my food to finish cooking. i think there is a lot more casual media consumption happening now than 20 years ago.

so like, when something is "rocketing to the top" for views, it's not really that big of a signal. to me, it means its probably just not god awful boring and its maybe arriving when there isn't much else going on in the genre lately.