If you get to a certain number of people maybe. Or location or who knows what.

I have a YouTube page where I post scuba videos. I want to use it to fund a non-profit. I have two websites related to the video's plus a Facebook, and a bunch of other sites. When I make a post on my site it sends a teaser post with a link to those sites. I don't play anything. But I had to do a ton of jumping through hoops to do it. There are services that do this for a fee. Maybe the fee is for them to set something similar up. But from my understanding Facebook loves links because their crawler hits my site to take a snapshot of the post for their users, wink wink ai bots to crawl. It's the same thing for Google. The more they crawl the more they gain in training data.