I'm once again telling you that the alcohol industry is making all this branded swill explicitly to market it at children.

Yes, and, I've noticed many of my zoomer/elder alpha coworkers have "childish" tastes, for lack of a better word: they'll just not drink anything that's not soda-sweet and perfectly designed to hit all dopamine receptors at once.

Many of them don't even drink alcohol or coffee because they say they hate the taste, and when I ask them what they mean by it it always comes to them not being immediately agreeable, or not sweet at all.

I think the alcohol industry is realizing that many people who are coming of age now and joining the alcohol market will simply not drink snything that's remotely bitter or complex or bracing, so no beer, no wine, no spirits. It's getting drunk without the experience of drinking.