Maybe you're right, but then people just won't go, or they'll go to alternative airports which have now been invested in thanks to the influx of capital from the big four airports.

To think you're not already all of those things is naive, I'm sorry to say. There's already tons of ads around airports. You're already surveiled. Your info is collected and sold to companies. And, there is already a nicer tier for those willing to pay.

What this sounds like to me is more of the same, maybe to a higher degree, but we'll have infrastructure in the end.