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Solar windows could harvest energy from sun and indoor light (www.ucl.ac.uk)
submitted 2 days ago by to c/science@lemmy.world
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[–] 4 points 2 days ago (2 children)

I think it all boils down to "hey boss, I patented this new technology!", "great, let's shove it down people's throats, pour a bunch of money into getting this hyped in popsci magazines and online tech spaces, we're gonna make hundreds of millions of dollars before anyone realizes what a dumb fucking idea this is."

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  • [–] 2 points 1 day ago (1 child)

    This is the nature of popsci journalism for sure. Combined with the startup funding (/grift, often) hype cycle... Ugly

    One time I had a PR person from my school suit down in my office with me. He really wanted to hype oeut research. I was a wet blanket - probably overly so as I'm actually people-pleaser plus under-promise over-deliver which was incompatible.

    I ended up kinda struggling and seeing how disappointment, almost annoyance, all I could say was 'go talk to [my professor], he's much better at this'

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