Badminton New Zealand adopted the name a year ago as "a gimmicky label to attract sponsors and fans". It worked to a degree, because the organisation was quickly innundated with cash offers from companies such as - you guessed it - condom manufacturers.
Wonder if that'd work nowadays 🤣
Ah yes, the sticky "we'd rather not entertain Black Cocks in the People's Republic of China" problem.
21 years later and this didn't change at all