yes, it's generally easier to remember 10 as the conversion number and nothing else, and it's also easier not to have to add/multiply fractions of an inch in your head.
this also works between types of units, so it's pretty simple to remember that 10cm^3 i'm a fucking idiot, it's a 10cm x 10cm x 10cm cube, so 1000cm^3 is 1l is ~1kg of water, for example.