The SD Media Launcher. The Action Replay. The Advance Game Port? How could someone manufacture unlicensed game discs and sell them out in the open? Let's figure that out, and how the companies behind this Media may be on Thin Ice.

This video is an investigation into the companies (mainly Datel and Thin Ice Media) who were making unlicensed third-party devices, peripherals and games for many different consoles in the late 90s and early 2000s, including the Action Replay and other cheat-code and region-unlocking devices. It documents the lengths they had to go to to run code on these consoles as the console manufacturers increased the complexity of their copy-protection schemes with each generation, and it also shows some of the weird and wacky ways that they used this capability to sell additional products and skirt the boundaries of what was legal.

It's both informative and entertaining, and I think it's worth a watch.

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[–] [S] 4 points 2 days ago

The answer to your question is about 8m30s into the video. I've added my own description to the post which also answers your question.

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