One “hololive” Beyond Regional and Group Boundaries

Until now, under “hololive production,” “hololive” has operated with a brand structure centered around individual regions and groups, including hololive Indonesia, hololive English, and hololive DEV_IS.

Going forward, we will transcend regional and group boundaries and bring everything together as one “hololive.”

This renewal is designed to enable talents active around the world to interact more freely, without being limited by region, and to create new content and forms of entertainment together.

With talents and fans of hololive production now spanning the globe, including Japan, North America, and Southeast Asia, we will further expand these connections and work together with our talents to create more open and global content than ever before.

hololive production’s First New Unit in Nearly Two Years

“ASOBI★MAWARI-TAI!” Set to Debut!

“Welcome to our playground!”

More information about the new talents making their debut this time, as well as what’s in store for “ASOBI★MAWARI-TAI!,” will be unveiled in further announcements throughout September 2026.

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[–] 6 points 5 days ago (9 children)

We will gradually undertake initiatives to refine each talent’s visual presentation, including their outfits, to better reflect their current activities and future direction.

huh, i had the impression that they commissioned stuff individually.

also, hopefully we don't get a repeat of the vsj model guideline meetings...

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  • [–] [S] 1 point 4 days ago (8 children)

    huh, i had the impression that they commissioned stuff individually.

    Pretty sure they sort of do in relation to the look/theme of the outfit, but it’s still Cover that decides when and who gets new outfits. Even “odd” ones like Furball Korone are commissioned autonomously, and as a result they don’t have 100% freedom in when they can use it (from what I’ve understood).

    I think this is more a matter of rigging and/or character design, kinda like what Fubuki did a while ago (or, well, what they did to Sora now), and that side was almost always Cover’s decisions (2.0/3.0 updates, for example)

    also, hopefully we don’t get a repeat of the vsj model guideline meetings…

    Wait, what happened with models? I must’ve missed it between all the mess lol

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  • [–] 1 point 4 days ago* (7 children)

    to quote (i think) GEEGA, the original concepts got rejected and modified to be "more goonable".

    certainly explains henya and haruka.

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  • [–] 3 points 4 days ago* (3 children)

    @lime @Syrc It wasn't Geega, it was her friend Phoebe. She has always been a mixed virtual/IRL idol but VShojo wanted to make her model "more goonable" when it's just based on her. She never debuted with them and kept her original vision when she debuted in Densetsu.exe.

    This has nothing to do with Henya and Haruka.

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  • [–] 1 point 4 days ago (2 children)

    are you sure it wasn't general policy? it would explain a lot, especially with haru who never liked that kind of stuff.

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  • [–] [S] 1 point 4 days ago (2 children)

    That… would sound in character for VShojo, but tbh Henya’s character isn’t really that “goonable”, even for short/loli vtuber standards (?)

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