▲ 158 ▼ “Gee, Your Hair Smells Terrific” (1977) (thelemmy.club) submitted 2 days ago by BilSabab@lemmy.world to c/vintageads@sh.itjust.works 31 comments fedilink hide all child comments
[–] Iori_Yagami_Fighter@sh.itjust.works 1 point 22 hours ago (2 children) Is this really you want to say to a chick? Is that something any chick would be excited to hear and not yucked out? permalink fedilink source hideshow 4 child comments replies: [–] BarneyPiccolo@lemmy.today 1 point 13 hours ago* That's how advertising works: First they have to make you think you have a problem, then they offer you the solution, which they just happen to have. In this case, the title implants the the thought that a woman should think about what her hair smells like. It never occured to her before, but of course she wants her hair to smell nice, so she buys it. Listerine was originally a cleaning product, and the company wanted to expand the market for it, so they ran ads convincing people that they should worry about Halitosis - Bad Breath - and Listerine was the perfect solution. permalink fedilink source parent [–] expect_nothing@leminal.space 2 points 15 hours ago I don’t know. Ask the account executives who dreamed up the slogan in 1974. permalink fedilink source parent
[–] BarneyPiccolo@lemmy.today 1 point 13 hours ago* That's how advertising works: First they have to make you think you have a problem, then they offer you the solution, which they just happen to have. In this case, the title implants the the thought that a woman should think about what her hair smells like. It never occured to her before, but of course she wants her hair to smell nice, so she buys it. Listerine was originally a cleaning product, and the company wanted to expand the market for it, so they ran ads convincing people that they should worry about Halitosis - Bad Breath - and Listerine was the perfect solution. permalink fedilink source parent
[–] expect_nothing@leminal.space 2 points 15 hours ago I don’t know. Ask the account executives who dreamed up the slogan in 1974. permalink fedilink source parent
