Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite's vending machine have protein all over every package.

Did America have a protein thing recently?

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[–] 1 point 23 hours ago

As a gluten-intolerant, I'm pretty thankful for the marketing that made GF 'cool' for a bit. So many more options. Now if you'll excuse me, I'll continue drinking my GF beer.

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