Ad, 1975. The low speed chase was far in the future, still.

The Pinto recall was 1978, although prior incidents led to it. The history has nuance and complexity, and important context has been lost as it was distilled into a cultural memory through the filter of time, a sound-bitey press, and more recently, a social media world that thrives on outrage.

Regardless, the ad did not age particularly well, through no real fault of Hertz's.

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[–] 21 points 4 days ago* (1 child)

That $14.99 a day in 1975 works out to $93.04 now, according to this calculator.

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  • [–] 10 points 4 days ago (1 child)

    Huh, that’s actually not too far off of some rental prices now. It’s sad I’m surprised when something isn’t hit by runaway inflation.

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  • [–] 3 points 4 days ago* (2 children)

    You definitely wouldn't catch them offering unlimited mileage though

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