Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite's vending machine have protein all over every package.
Haha I watched this a couple weeks ago.
Another really important point they make is that even among athletes, extra protein intake does not really help. Athletes only have higher protein intake because their overall caloric intake is higher. Studies show that increased protein intake is only associated with higher athletic performance when it is alongside increased intake of other nutrients (carbs). I was looking at a meta analysis a few days ago. I don't have the link but I took this screenshot.
So a "protein shake" is not likely to help you unless you were already protein deficient, which as somebody else pointed out in this thread, is not likely for Americans who over consume meat.